England's Three Lions logo gets a controversial makeover (but there's a big misunderstanding)

The FA's iconic Three Lions badge has been redesigned, as part of a new brand platform for the FA, called England Football. The new design has angered fans by removing most of the iconography and replacing the three male lions with a family of lions – a cub, lioness and lion. 

But the incensed fans needn't worry too much (it may be too late for that), as this badge isn't intended to replace its predecessor (which could be considered one of the best logos of all time). Crucially, the blue Three Lions crest will remain on the shirt, with this new badge standing separately as part of a new brand, created for the grassroots sector of football. Every design alteration plays a part in the brand's message, which is one of inclusivity and unity.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.