The most controversial rebrands of 2020

Every year has its share of rebrands that raise eyebrows. For every successful refresh there's another that sees the brand and its designers taken to task. Despite the impact of the global pandemic, 2020 was no different, with several launches provoking heated debate. But which caused the biggest stirs?

While many brands reigned in their marketing budgets in response to the Covid-19 pandemic, others moved forwards with planned refreshes or decided to dedicate more time to revising the brand's identity. That didn’t mean they were any more likely to get it right. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.