I'm loving Trivago's new rebrand (but not its AI ads)

(Image credit: Trivago)

Hotel booking service Trivago has unveiled a brand new visual identity, complete with a new wordmark, a cute illustrated mascot and a bold new illustrative style. Also at the centre of the refresh is what Trivago calls a "first of its kind" AI-driven ad campaign.

The new look is delightfully friendly, right down to the smiley door hanger mascot and the new wordmark's clever incorporation of a checkmark ("representing how easy it is to find a hotel that suits your needs"). The graphic design work here is top notch, so it's a little bizarre that Trivago has chosen to dedicate so much precious press release space  to the aforementioned AI ads – arguably the least visually striking aspect of the campaign. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.