Absolutely nobody is buying Nintendo's explanation of Mario and Peach's relationship
The evidence cannot be ignored.

Over the years, Creative Bloq has brought you several instances of Highly Serious and Important Breaking News regarding inhabitants of the Mushroom Kingdom. From the contents of Toad's hat to the fact that only one female character has teeth, these tidbits are arguably important enough to become part of the national curriculum. But now comes the most shocking news of all, as Nintendo claims that Mario and Princess Peach's relationship is platonic.
Yes, in a statement on the Nintendo Today! app (me neither), Nintendo announced as a daily tidbit, "Princess Peach and Mario are good friends and help each other out whenever they can". Which might not sound like a particularly controversial statement – but the internet isn't buying the 'friends' bit. Not one bit.
Fans have immediately taken Nintendo to task about the statement, in many cases using the company's own words against it. What about Mario's attempts to marry Peach at the end of Super Mario Odyssey? What about Mario Party 5's reference to the pair as "cutest couple"? What about the below 2014 Valentines Day tweet from Nintendo itself? What about that?!
It all started in “another castle.” Happy #ValentinesDay from Mario and Peach. pic.twitter.com/oUhd8z3qBzFebruary 14, 2014
Indeed, as one Redditor puts it, "Next you'll be saying Bowser just really wants Peach to be his bestie".
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Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.
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