Assassin's Creed's "intrusive" ads anger fans

Assassin's Creed
(Image credit: Ubisoft)

Ubisoft recently caused some friction for fans when it was discovered that a pop-up ad was appearing during gameplay sessions of Assassin's Creed Odyssey. Players took to social media to share their disappointment, calling for the frustrating ad to be removed to avoid the jarring break in immersion.

In an X post, Ubisoft responded to players stating that the pop-ups were a result of a "technical error", acknowledging that the issue was "disruptive" while thanking fans for their understanding, but despite the apology, many were still left feeling a little disappointed. (If you want to update your gaming set-up, check out our collection of the best gaming PCs).

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.