Under Armour sues Hotsuit for 'copycat' logo... but are they really that similar?

Under Armour has accused fellow sportswear company, Hotsuit, of trademark infringement. According to Under Armour, weight-loss and sauna suit brand Hotsuit is selling too-similar clothing stamped with a logo that's a copycat of the trademark UA design.

The lawsuit claims that the design "has already caused confusion and gives Defendant an unfair boost in the marketplace at the expense of both Under Armour and consumers". Under Armour is seeking a jury trial and an injunction that will order Hotsuit to stop using the logo. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.