These logo design mashups will mess with your head

Some brands make us feel as if they've been around since the dawn of time. The likes of Nestle and Heinz sport packaging and logo designs that are instantly recognisable, and people pick up their products without even thinking about it. It's a level of consumer trust that brands all over the world aspire to. 

Artist Ahmed Morshedi recently shone a light on the concept of brand trust with a series of brilliant but brain muddling packaging redesigns. The Experiment is comprised of brand design mashups that aim to make you stop and think. And it certainly made our heads hurt. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.