These unused Google logos are pure chaos

4 unused Google logos
(Image credit: Google)

The Google logo has undergone a few subtle changes over the years, and even if it isn't one of the best logos of all time, it's certainly one of the most famous. But as some recently unearthed unused logo concepts have revealed, the iconic four-colour design could have looked a lot more... interesting.

After a couple of false starts, Google settled on the simple blue, red, yellow and green wordmark that hasn't changed a whole lot since 1999. But designer Ruth Kedar produced a bunch of prototypes at the time, and some of them are pretty wild:

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.