Was Volkswagen's racist ad a deliberate act of sabotage?

(Image credit: VW)

Voltage, an arm of advertising agency DDB that's responsible solely for Volkswagen marketing, has announced a full investigation will be taking place into the production of ad released on Instagram last week, after it was suggested racist messaging was planted on purpose. 

In case you missed it, VW ran a (now deleted) 10-second clip on Instagram, promoting its new Golf. The ad followed an interracial couple in Argentina and mimicked the style of a recent Tik Tok trend. But the use of a giant white hand flicking a darker-skinned figure away from its car and into a cafe sparked outrage and disbelief – especially because the café name translates into German as 'Little Coloniser'. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.