Watch the John Lewis Christmas advert 2017

It's a moment that, for better or worse, has come to mark something of a milestone in the festive countdown: the John Lewis Christmas advert 2017 is here. A two-minute emotional rollercoaster, accompanied by a slowed-down acoustic version of a classic tune and the niggling awareness that you are being manipulated for commercial gain. 

This year's advert is tells the heartwarming tale of a young boy who befriends the noisy monster – Moz – who lives under his bed.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.