Paddington Bear stars in M&S Christmas ad

We haven't had Black Friday yet, but Marks & Spencer has already given us a taste of what to expect from its 2017 Christmas campaign by releasing its heartwarming Paddington and the Christmas Visitor ad. Featuring the marmalade-loving bear created by Michael Bond, the commercial ties into a series of in-store events, products and charity benefits.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.