What brands can learn about AI from the disastrous Willy Wonka event

Willy's Choclate Experience
(Image credit: House of Illuminati)

Unless you've been in Loompaland for the past week, you will have seen news of the disastrous Willy Wonka Experience. Billed as an "exhilarating and immersive" live experience in Glasgow, it turned out to be an event so abysmal and so flagrantly misadvertised that it made the 2017 Fyre Festival look like a paragon of ethical promotion.

Adverts for The House of Illuminati's 'Willy's Choclate Experience' (sic; even the event website's meta title seems to have been written by AI) used AI-generated imagery to depict an enchanting fantasy world very vaguely inspired by Roald Dahl's stories but with much worse spelling. However, when guests arrived, they discovered that the magical and whimsical place was a virtually derelict warehouse forlornly decorated with a few homemade props.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.