Everything you need to know about digital twins

An image of a digital twin of a car
(Image credit: Hero Next Door)

Getting images and video for campaign marketing can be a pain in the… asset. From a strategic standpoint, there are nuances of product, audience, and messaging that must be balanced in a coherent campaign. Driving connections between brands and consumers is often limited by what resources we can make efficiently and effectively. 

Commissioning prototype products, sourcing photographers, creating shot lists, and planning shoots, re-shoots, and pick ups – all with different backdrops and sets takes time and budget. But with digital twins, you can have as many pictures, videos, and environments as you can possibly dream of. And the beauty of it is: you’ve probably already got what you need.

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Lydia Taylor