The stunning new WWF animation is giving me chills

A screenshot from a WWF animation showing a girl surrounded by dead animals, all 3D printed
(Image credit: WWF / NOMINT)

It's increasingly hard for campaigning creative pieces to cut through the noise and make an impact, but the WWF has impressed with the innovative animation in a new video highlighting the urgent issue of fossil fuel consumption.

To coincide with the ongoing COP28 Climate Summit in Dubai, the video aims to put pressure on participating nations to reach an agreement to phase out fossil fuels. It uses a technically impressive stop-motion animation technique, real smoke and beautiful lighting to deliver its devastating message (see our pick of the best video editing software and best animation software).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.