Hilarious brand kit confirms the X logo is here to stay

X brand toolkit
(Image credit: X)

The Twitter rebrand as X seems to be rolling on the way it began: a little chaotically. Despite Elon Musk saying that the crowdsourced Unicode X logo is temporary, the company has finally released a brand toolkit so that people can start to replace the Twitter bird. 

With many people still calling the platform Twitter and still using the bird logo in posts and as the icon in their social media links, X will be hoping the assets, including the logo, lockups and post templates, can convince people to adopt the new name. The assets are available at... er.. about.twitter.com (see our Twitter logo history to see how the design has changed over the years).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.