Magazine published with 16,000 unique covers

Graphic arts trade magazine Labels & Labeling launched its first issue of 2015 with a difference – 16,000 differences, in fact, as it created that number of unique cover designs. The project was inspired by Coca-Cola Israel's astonishing marketing campaign which involved printing millions of Diet Coke labels with different variations of a kaleidoscopic design.

Try finding two the same. Go on, we dare you

On this Labels & Labeling front cover, 16 official Coca-Cola patterns were used as a basis for the subsequent 16,000 variations. The covers were printed 4-up on a B2 format HP Indigo 10000 digital press by London-based Precision Printing. The cover stock is a 170gsm satimat Silk with matt lamination on one side.

Andy Thomas-Emans, group managing editor, said: "This project demonstrates the true value of digital printing – the ability to produce multiple thousand unique images which are still recognisably derived from a common branding point.

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Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.