Harrowing campaign is designed to shock

Ogilvy & Mather 28 Too Many

The campaign aims to raise awareness of FGM happening all over the world

We've witnessed various examples this year of 'shock' campaigns being used in publishing and advertising, from Cosmo's harrowing 'honour-killings' cover to Vangardist printing a whole issue with HIV+ blood. This design trend aims to ensure the subject matter resonates and any controversy generated by the campaign's perceived unpleasantness only helps to spread the message to a wider audience.

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Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.