Print ads use clever illusion to save the penguins

Inspiration
By published

South African agency Bittersuite opens people's eyes to the endangered African penguin with a series of clever print ads.

A species in rapid decline, the African penguin needs help. South African advertising agency Bittersuite and SANCOOB, a non-profit organisation that aims to protect threatened seabirds, recently developed this innovative series of print ads to raise awareness of the penguin's critical situation.

We really like the concept behind this campaign and think the idea has been expertly executed. The bold, beautiful, black and white illustrations are mesmorising and totally left us wanting more information on the message behind them. We particularly like the 'See the reality before it’s too late' poster, which, using small penguin head graphics, reveals the ratio of live vs. dead penguins. Very clever.

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Creative Bloq Staff
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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.