SEO: 5 post-Penguin 2.0 restoration tips

With a page-one ranking on Google potentially representing the difference between a business seeing rapid growth or a slow painful death, the stakes are high. Therefore, every possible technique, process or trick has been tried to get better search results.

Google’s pursuit to provide users with the most tailored, relevant and valuable content is itself unwavering and, in what is a constant game of cat and mouse, it makes regular updates to its algorithms in order to weed out bad practice - and bad websites.

Last month saw its latest algorithm update, Penguin 2.0. Its previous iteration, Penguin 1.0, was a general shotgun blast at websites attempting to move up rankings through ‘unnatural’ link acquisition. 2.0 has been a series of targeted and more refined sniper shots based on what's going on in industries, especially partial to the creation of ‘spammy’ links (ie those who look to gain links to their websites through payment, manipulation, trading or good old fashioned begging.)

For a significant number of websites, these updates have meant drastic drops in traffic due to previous engagement in aggressive SEO specific campaigns and, because of that, work now has to be done to again fall in line with Google best practice.

5 tips to improve your ranking

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