The M4 iMac is already $150 off – here's why every designer needs it on their desk

(Image credit: Future/Apple)

Ah, the iMac. Apple's beautiful all-in-one desktop computer can feel like something of an anomaly in today's tech landscape. Whereas pretty much everything these days is designed with portability in mind, the iMac is very much designed to stay in one place. But while some might see it as a relic of a different era, there's one group who I think this device is perfect for: designers – hence why it's one of our best computers for graphic design. Apple might market the iMac at families, but I think it's ideal for those who can appreciate great design – while using it to create great designs of their own.

In terms of performance, the M4 iMac is a powerhouse for creatives. And this brand new model is already discounted at Amazon, with a $150 discount bringing it down from $1,299 to $1,149. That new M4 processor is best-in-class, and the 24-inch Retina Display is super bright, particularly with the nano-texture screen. But then there's the design of the machine itself. With the colourful pastel hues calling back to Apple's retro past, this thing looks stunning in a design studio or home office. In an age of black slates and smartphones, the iMac is unapologetically characterful.

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