Genius animated GIF video is weirdly addictive

By Julia Sagar
published

This brain-freezing new music video for The Shoes is a thumping, synced mash-up of the internet's best GIFs.

French production duo The Shoes (opens in new tab) and Paris/Montreal-based collective Dent De Cuir (opens in new tab) have collaborated to create one of the most mesmerising concoctions of animated GIFs we've ever seen.

The music video for the track Drifted on The Shoes' new album, Chemicals, is an inspired mash-up of all your favourite animated GIFs, interwoven with a bizarre patchwork of looping pop culture-infused images.

James Van Der Beek, the flying weasel, Chuck Norris, Kim Kardasian and more star in the four-minute assault on your eyeballs.

It's the ultimate low-budget, DIY music video – and it's won fans across the internet. But is it a genius celebration of GIF culture? Or a grating display of visual chaos? Let us know what you think in the comments below.

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Julia Sagar
Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.

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