Genius animated GIF video is weirdly addictive

French production duo The Shoes and Paris/Montreal-based collective Dent De Cuir have collaborated to create one of the most mesmerising concoctions of animated GIFs we've ever seen.

The music video for the track Drifted on The Shoes' new album, Chemicals, is an inspired mash-up of all your favourite animated GIFs, interwoven with a bizarre patchwork of looping pop culture-infused images.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.