Anti-war video makes its point with negative space
Designer Noma Bar created this stunning fundraising video for the World Food Programme.
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
It's easy to get desensitized to important stories, but, with a clever use of negative space, this video for the World Food Programme has powerfully highlighted the plight of refugees.
Designed by Noma Bar and animated by Ale Accini, the 30-second video called 'Symbols' uses stunning visual shorthands to help stop hunger and start peace.
Big brand names including McDonald's, Burger King, Facebook and Google teamed up to promote the video narrated by Liam Neeson, in a bid to boost donations to the WFP's emergency response fund.
Article continues belowYou can watch the video below and donate to the World Food Programme online.
Liked this? Read these!
- How Johnson Banks crafted a logo using negative space
- The art of negative space: 25 amazing examples
- Fun project sees negative space give type a face
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
