Anti-war video makes its point with negative space

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Designer Noma Bar created this stunning fundraising video for the World Food Programme.

Peace day video

This video makes its point with a clever use of shapes and space

It's easy to get desensitized to important stories, but, with a clever use of negative space, this video for the World Food Programme has powerfully highlighted the plight of refugees.

Big brand names including McDonald's, Burger King, Facebook and Google teamed up to promote the video narrated by Liam Neeson, in a bid to boost donations to the WFP's emergency response fund.

You can watch the video below and donate to the World Food Programme online.

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Dom Carter
Dom Carter
Freelance writer

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.