How designers can create content experiences that make sense in this ever-changing digital landscape.
05. Virtual reality gaming
Sony's Project Morpheus is the leading the way in the trend for virtual reality gaming
For gamers, Sony is launching its Project Morpheus, a virtual reality headset designed for the PS4, in 2016. Some 21 virtual reality designed games have been announced so far, but we can expect that number to rise significantly during the E3 event.
06. Google Glass 2
As people grow accustomed to engaging immersive content in virtual environments, it will pave the way for Google to have another stab at launching its second generation of wearable technology - Google Glass 2. Despite Google's I/O conference coming and going in May without any mention of this next generation of eyewear, there's been a flurry of recruitment at Glass HQ so we know it's on the cards.
Following the failure of the original Glass, Google Glass 2 content is more likely to be aimed at industry sectors such hospitals and construction. Once we get used to consuming workplace content via a small screen above our right eye, there's a greater chance it will spill over into our lifestyle use.
07. Smarter content
With platforms and publishers continuing to develop smarter content and look at new ways to both monetise and personalise content, and technologies continuing to evolve rapidly, we are certain that the not-so-distant future will look very different to how we consume content in 2015.
08. Relevant content, relevant channels
Remember your audience: a piece of content that works on the Apple Watch won't necessarily work on mobile
But while it's hard not to get caught up in the excitement of every new development and gadget, brands need to remember to put their audience at the heart of their content, keeping in mind which channels they are adopting and continuing to reach them on platforms that are relevant to them.
Equally important to note is that there is no 'one size fits all' content that can be rolled out across any platform – a piece of content that works on mobile won't necessarily work on the Apple Watch or Google Glass.
Content marketers now, more than ever, need to be completely trends-smart in order to create content experiences that make sense in this ever-changing landscape.
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Words: Robin Barnes
For more content insights and trends, head over to Cedar's website.
