Coca-Cola's hidden site: Happiness Island
Immerse yourself in the music-making, underwater frolics of Happiness Island as featured on Coca-Cola's new hidden 'sitelets'. Paul Wyatt tells us more.
Words: Paul Wyatt
Feeling a bit stressed? Stuck in a design rut? Then you need some happiness and chill time - and Wieden and Kennedy Amsterdam has produced the answer to make your day a little more zen in the shape of Happiness Island.
The agency has come up with a new way to spread a bit of happiness to their Facebook fans by posting riddles on Coke’s timeline. When solved, the riddles lead to hidden sites or 'Coke sitelets'.
What's in a sitelet?
These things are popular, with over 40 million Facebook page impressions and four million sitelet visitors. Why? Well, they offer visitors’ days a little lift via meditating, making music and underwater dancing. What more could you want?
Nacho Guijarro, art director, designer, and animator on the project, gives us the lowdown. "We squeezed in Flash design, animation and interactive capabilities to create simple emotional experiences for visitors to discover and play with. If your brain needs rest, here is a destination we recommend," he enthuses.
The site’s hitting the spot with visitors: the average time spent on it comes in at five minutes. If you multiply that by that by the four million visitors the sitelets have received, you get almost 22 years of happiness. Which is a sad indictment of how stressed we all must be, but also a rather nice fact.
This showcase was originally published in .net magazine issue 232.
Liked this? Read these!
- 20 inspirational examples of CSS
- 30 top examples of JavaScript
- 101 CSS and JavaScript tutorials
Have you visited a site that gave you a moment of joy? Share the link in the comments box below!
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.