Discover how to design fantastic ecommerce product lists

Without the right tools, finding just the right product on an ecommerce site can be an almost impossible task for the user. Product lists and their filtering and sorting tools determine how easy it is for users to browse the potentially thousands of products in categories and search results.

At Baymard Institute we've spent the past nine months conducting a large-scale study of how users browse, filter and evaluate products in ecommerce search- and category-based product lists. This has led to a number of usability findings on how to design high-performing product lists, and a benchmark database with more than 4,500 data points on ecommerce product list performance.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.