Creative director urges designers to 'follow their soul'

Top creative director John McFaul has revealed he'll be digging deep into the psyche of the design industry at our Generate conference in September. He says of his hotly-anticipated talk: "It's all about change and following your soul."

McFaul acknowledges this isn't a subject that's often addressed at design events. "This industry of ours doesn't really give anyone the breathing space to think in those terms and we simply get swept along in its tide," he says. But he feels it's vital that from time to time we look away from the minutae of the design process and consider the bigger picture.

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