Words: Jack Franklin
The site has been built by JUXT Interactive (opens in new tab) to showcase "art, fashion and happenings live from California" and features a selection of gorgeous photography that makes full use of the screen.
Its highlight, JUXT Interactive’s creative director Jeff Whitney reckons, is its "unique, rotating brand showcase, allowing the user to explore the current season through images and video in an uplifting way… to a Golden State of Mind".
"A custom scrollbar plug-in was found and rather heavily modified to allow for the infinite scrolling, and a lot of sweat and tears went into getting the reversed scrolling to work correctly.
"The movement and parallax of the elements on the page were easily handled with jQuery."
This showcase was originally published in .net magazine (opens in new tab) issue 232.
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