Golden State of Mind: infinite scrolling perfection

Inspiration
By published

This California art and fashion website features an amazing rotating brand showcase. We chat to JUXT Interactive about how it was put together and why they used JavaScript, not Flash.

Words: Jack Franklin

It’s fantastic that with advances in JavaScript, sites that two years ago would have been built with Flash can now be created using the former – and Golden State of Mind is a perfect example of this.

The site combines beautiful photography with an awesome scrolling system

The site combines beautiful photography with an awesome scrolling system

Its highlight, JUXT Interactive’s creative director Jeff Whitney reckons, is its "unique, rotating brand showcase, allowing the user to explore the current season through images and video in an uplifting way… to a Golden State of Mind".

No Flash was required to create the site - a sign of the times

No Flash was required to create the site - a sign of the times

"JavaScript was used extensively for the Experience portion of the GSOM website," Whitney explains.

"A custom scrollbar plug-in was found and rather heavily modified to allow for the infinite scrolling, and a lot of sweat and tears went into getting the reversed scrolling to work correctly.

"The movement and parallax of the elements on the page were easily handled with jQuery."

This showcase was originally published in .net magazine issue 232.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.