Skip to main content

How to get people to care about web performance

Etam increased conversions by 20 per cent by reducing its page load time. Netflix saved 43 per cent on its bandwidth bill by turning on GZip. These are the kinds of dramatic improvements that can be made by reducing load times and page weights, and they're great examples to use when you're trying to convince people that performance should be a priority.

To help you fight the good fight, web performance advocates Tim Kadlec and Tammy Everts have created WPO Stats (Web Performance Optimisation), a handy cache of sourced facts and figures that will enable you to build a hard case for putting performance considerations at the centre of your projects. Facts are tagged according to whether they're about UX aspects such as satisfaction or engagement, or business metrics such as conversions, traffic or revenue.

The pair want to collect as much data as possible, so if you have something to contribute you can add it here.

Liked this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics