How the role of the homepage has changed

The new homepage rules

As the New York Times discovered, people don't look at homepages any more; they go straight to the content

Could your website survive without a homepage? Based on today's user behaviour, I'd venture to guess the answer is yes. Over the years, how we use websites has evolved. We need to start designing homepages that work for our product and its users, rather than simply copying trends. It's easy to follow the same homepage design pattern as the latest hot, new startup. It's also lazy.

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Natalie Be'er is a user experience lead at Huge, and is responsible for producing intuitive and intelligent work.