Eastpak's When Was The Last Time You Did Something For The First Time? (opens in new tab) campaign site was built by Belgian advertising agency Satisfaction (opens in new tab). The site takes you on an HTML video-based journey of people doing something for the first time, before asking you for stories.
Satisfaction's Loïc Verstaeve says that the agency, "used HTML5's native video feature in order to make the website cross-browser compatible", and to make the experience visible on tablets and phones.
This showcase was originally published in .net magazine (opens in new tab) issue 233.