To market its new multi-purpose vehicle, the Nissan Note hatchback, car giant Nissan has created a fun site (opens in new tab) that you absolutely don't need Japanese language skills to enjoy.
Scroll down the page and a vertical zoetrope effect makes the images animate, enabling you to navigate through the ‘story’ of the new car at your own pace. This recreates a "flip book" effect to showcase a series of scenes involving the Nissan Note.
You can auto-scroll by pressing the numbered buttons on top and even go in ‘reverse’ at the end of the page.
It's a simple but effective little visual trick and a great way of thinking outside the box with your online marketing.
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It seems the Japanese are mad for scrolling at the moment - check out this video showcasing a similar effect created for Uniqlo:
- Building a scrolling storytelling framework (opens in new tab)
- 10 stunning examples of animation with CSS3 (opens in new tab)
Have you seen a good example of scrolling? Share the link with us in the Comments!