Nissan's fun online flipbook

Don't worry about the language barrier, just start scrolling

Don't worry about the language barrier, just start scrolling

To market its new multi-purpose vehicle, the Nissan Note hatchback, car giant Nissan has created a fun site (opens in new tab) that you absolutely don't need Japanese language skills to enjoy.

Scroll down the page and a vertical zoetrope effect makes the images animate, enabling you to navigate through the ‘story’ of the new car at your own pace. This recreates a "flip book" effect to showcase a series of scenes involving the Nissan Note.

The scrolling effect enables you to enjoy the animation at your own pace

The scrolling effect enables you to enjoy the animation at your own pace

You can auto-scroll by pressing the numbered buttons on top and even go in ‘reverse’ at the end of the page.

It's a simple but effective little visual trick and a great way of thinking outside the box with your online marketing.

Liked this? Watch this!

It seems the Japanese are mad for scrolling at the moment - check out this video showcasing a similar effect created for Uniqlo:

Don't miss:

Have you seen a good example of scrolling? Share the link with us in the Comments!

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