How to improve your organic SEO and beat the paid search results

Google has been on a mission to "Organise the World's Information" for some time now, its carefully planned route to launching features such as Knowledge Graph, Long Form Article ("In-Depth Articles"), and Hummingbird results fuelled by savvy technology acquisitions of companies such as Freebase.

While Google's search results are evolving rapidly, someone in the business must be able to pay the bills. That responsibility lies with the Ads & Commerce Team (led by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce) – an area of Google responsible for revenues driven by their "paid search" ads, experimental features and retargeting platform.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.