A web designer's guide to hosting the perfect party

Imagine that you're in charge of throwing a really big party for your company. It's massive – every client, potential client, interested consumer, and even investors are all invited. Once the doors open it's non-stop. And for almost everyone, it's how they're introduced to what you do and may be the only way they ever interact with your company at all.

Designing and maintaining a website is not dissimilar to party planning. Your guest list is massive, things are only celebrated when they run perfectly, and you have to hire some help. Your version of a party's bands and bartenders come in the form of data-driven technology. Analytics scripts, social tools, advertising pixels, video players, and loads of other third-party code come in, set up, and go about their various tasks.

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Andy Kahl is senior product strategist at Ghostery.