Snowfall: a new design term everyone needs to know

The term comes from an interactive New York Times article from December 2012

The term comes from an interactive New York Times article from December 2012

Snowfall is the latest buzzword to hit the world of design - and if you've not yet heard people using it, you probably will soon.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.