UK government launches slick new website

The new site brings together a number of previously disparate government websites

The UK government has launched a new website, Gov.uk, to replace and integrate its previous sites Directgov and Business Link as the primary location to find government services and information.

Above all, the design team wanted to make the new website user-focused

The new site looks sleek and modern, with the breadcrumb-style navigation of its predecessors replaced with a simpler and more user-friendly search-based model.

The main aim of the new site is to give its users - the UK public - the information they want in a simple and intuitive way. "People don't hang out with the government," said Richard Pope, who was product manager of the beta. "So you have to build things that genuinely work for everyone rather than just ticking boxes, and you have to design to get people in and out as quickly as possible."

The site was built using open source web technology and the code was shared on Github

Other aims of the project are the ability to iterate quickly and easily, and the huge cost savings to the public purse. Gov.uk is expected to cost taxpayers up to £70m less per year than the services it replaces.

We're big fans of the new look - the new monochrome logo is superb and we're glad to see the back of the garish orange that dominated the old Directgov site. As for usability, we look forward to seeing how easy the British public find it to use in practice.

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What do you think of the new site? Let us know in the comments!

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