Wilson from Cast Away takes a surprise starring role in this powerful campaign

A degraded Wilson the volleyball from Cast Away lost at sea
(Image credit: Africa Creative / Onda Azul Institute)

Wilson surely remains the most famous volleyball in Hollywood. Yet, in the incredible 25 years that have passed since he made his big screen splash as supporting actor to Tom Hanks in 2000's Cast Away, he's yet to get another major role.

These days, AI can make Tom Hanks look any age (see our piece on Tom Hanks' de-aging in Here). But what would Wilson look like? A sobering new campaign shows us.

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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