Why does a typical ecommerce site take seven seconds to load?

The first-ever broad study of European ecommerce websites has found that one in three of Europe’s top retail sites fail to meet the performance demands of online shoppers.

While web performance has gained traction in North America over the past few years, it's still an emerging topic worldwide, making it a challenge to convince site owners outside the U.S. that performance is a critical business issue.

My company Radware studied the page speed and composition of 400 top European retailers, as ranked by Internet Retailer magazine, to see how these sites performed for visitors using Chrome 23 - the most popular browser in the EU at the time of testing - via the test server in Amsterdam. (We chose the Amsterdam location because it allowed us to test across all major browsers.)

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