Learn to run design and content sprints

Design sprints are all the rage. But how do you combine them with content? Find out in this workshop at Generate New York.

Design and content sprints are the key to bringing together product owners, designers, researchers, content strategists, and other disciplines into one tight-knit team. They’re a mix of content strategy, behavioural science, UX and more, in a process anyone can use.

Sprints make it possible to compress months of work into a week or less. Instead of waiting to find out if an idea will work, you can get early feedback from a design and content prototype. Teams can use sprints to look ahead at how things will work or break, based on audience reaction. And all without building fully featured, expensive products.

Steve Fisher, the founder of Canadian UX, content strategy and web technology consultancy the Republic of Quality, is an expert in design and content sprints, and we're thrilled he will be running a full-day workshop on this subject at Generate New York on 27 April. 

In it, you'll learn how to:

  • Get the right setup for a successful sprint. Who should be on your team? How should you structure the sprint? What prep work needs to be done?
  • Map out the sprint, set a vision with the end in mind, and dig deep into the problem you'll be solving
  • Sketch multiple solutions as a team
  • Create a storyboard and journey maps that guide prototype creation
  • Create a testable prototype (you can use code or not in this part!)
  • Do quick and useful user testing with your customers

For more on content sprints, check out our interview with Google Ventures' Braden Kowitz or watch the talk by his partners Jake Knapp and John Zeratsky at last year's Generate San Francisco conference:

Steve Fisher is featured in a five-page interview in the latest issue of net magazine, and he will also give a keynote on why conflict is the key to great UX at Generate New York. 

If you buy a combined workshop and conference pass for Generate New York you will save $125! Other topics covered at Generate New York include practical frontend solutions, design systems, user research, information architecture, ecommerce and web performance, productivity hacks and much more.

If you can't make it to the NYC conference, there's also one in San Francisco on 9 June. Tickets are on sale now!


Oliver Lindberg is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade.