Does Alphabet's website hint at all-new Google logo design?

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Google has created a new parent company - but does it give clues to a bottom-up rebrand?

Alphabet's homepage contains this... and not much else

Alphabet's homepage contains this... and not much else

Google has announced a major restructure to its corporate structure, with Alphabet becoming the search giant's parent company and a new website – abc.xyz – being set up as its home.

Could this new typeface feature in a new Google logo? Are we about to see a building block-based rebrand?

Could this new typeface feature in a new Google logo? Are we about to see a building block-based rebrand?

Google's last logo redesign was hardly earth-shattering, with a kerning tweak being all but invisible to everyone but typesetting enthusiasts. The only other major developments in Google's playful logo were adopting flat design in 2013 and adding (then dropping) a Yahoo!-esque exclamation mark – read more about Google's logo evolution here.

Image source: Gizmodo

Image source: Gizmodo

However Alphabet, as we must now call it, may be keen to perform a full-on rebrand with Google this time around, to reflect the big changes in company structure. Watch this space…

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Craig Stewart
Craig Stewart
Writer, SEO strategist and content marketer

Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.