The move has surprised many in the industry, but of most interest to us here at Creative Bloq is whether the new typeface used on Alphabet's site provides a clue to a new logo design for Google.
Google's last logo redesign was hardly earth-shattering, with a kerning tweak being all but invisible to everyone but typesetting enthusiasts. The only other major developments in Google's playful logo were adopting flat design in 2013 and adding (then dropping) a Yahoo!-esque exclamation mark – read more about Google's logo evolution here.
However Alphabet, as we must now call it, may be keen to perform a full-on rebrand with Google this time around, to reflect the big changes in company structure. Watch this space…
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