Logo design says a huge amount about a brand's personality, tone of voice and service. For this reason, most large companies want a smart, formal logo to convey a business-like, professional image.
But some brands prefer to be a bit more quirky and unusual with their logo design. If a company is a little off-the-wall, then an unusual logo design is a great way of getting attention and standing out.
Here we've rounded up seven logo designs that are a little out of the ordinary. Each one is beautifully designed, unusual and creative. We hope this collection gives you some ideas for your next logo design project, and encourages you to do something a bit different...
Hipmunk is a travel search site that aims to take the agony out of planning your trips, and this fun and friendly cool logo was created by company founder Alexis Ohanian. We love the subtle arrow that forms the dot above the eye - it's this kind of subtle but important detail that makes a logo design work just that bit harder. You can see exactly how Ohanian first created the chipmunk in this YouTube video.
The Imagine Corporation is an New Jersey-based manufacturer of plastic blow mold and injection molded products, including drum bowls, fish bowls, storage containers, water containers and promotional products. This striking, Metropolis-esque logo was created for them by graphic designer and illustrator David Allyon.
MNML is a publication that informs readers about minimalist architecture and design, aimed at 20-35 year old art lovers. It uses a minimalist design and colour palette to portray the topic, and this logo design by its creator, graphic designer Cassandra Cappello, is a brilliant use of negative space.
Breadpig is a 'publisher and maker of geeky things' that describes itself as an 'uncorporation' and donates its profits to good causes. It's another startup founded by Alexis Ohanian, and he also created the logo, which succeeds in conveying quite a serious idea in a bright and cheerful way.
Social coding community GitHub isn't a big corporation so, although it's recently streamlined its logo recently, the continuing use of the Octocat mascot still gives it a fun feel.
This logo for iOS app makers Oktolab is actively seeking comments on Dribbble, where you can see a cool little animation showing the process behind its design. As you may have guessed, we're big fans.
This brilliant logo design was created for freelance graphic designer Spacebound Creative by Emir Ayouni, a senior graphic designer who specializes in logos, identity and branding. It's a great example of how just a few simple vector shapes can combine to create an epic feel.
Are there any creative, inspiring and quirky logo designs that you think should be featured in our roundup? We’d love to hear what you’ve come across in the comments!
Words: Alex Black
Alex writes for printing experts Print Express. In his spare time he studies graphic and web design, and is learning to code.