The #thoughtleader of (made-up?) agency DRB Brands has given branding the rebrand it has always needed.
Have you ever thought that branding itself is due a rebrand? You're not alone. David Barnes, managing editor at Packt and "founder, creative director, and #thoughtleader of DRB Brands" has felt the need to shake up the branding industry's branding, as revealed in a recent post on Medium.
We won't spoil the surprise too much – the process he outlines is a brilliantly tongue-in-cheek reflection of the design industry – but here is the outcome of DRB's rebranding of branding.
Craig Stewart is the editor of Creative Bloq. Craig has written about everything from cars and design to football and tech for numerous national newspapers, websites and magazines, including Classic Ford, Haynes and T3.