With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer.
Packaging is something we're bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with many companies now wanting to create biodegradable or renewable packaging.
Now more than ever, packaging design matters. The designs below show the direction in which many different industries are focusing their packaging design for years to come.
- Also read: Beautiful examples of industrial design
01. Spine Vodka
German designer Johannes Schulz created this inspirational packaging for Spine Vodka. "It was a private project I started after my graduation of an international communication design school in Hamburg, Germany," he explains. "Spine is a high quality product just like the design, reduced and simple with a consciously 'twist' in his message and a memorable name fitting to the project."
Integrated the spine with the ribcage to communicate a product with a 'backbone', the uniqe 3D design approach sets it aside from its 2D counterparts. "The transparent glass material stands for a product that don't has to hide something," Schulz concludes.
02. Water in a box
Environmental concerns mean that packaging design is increasingly moving away from plastic - and there can be no better illustration of this trend than Vivid Water's 'Water in a Box' range. It's the UK's first Tetra Pak carton-packaged water product and while this means you can't see the water itself, the branding more than makes up for it.
Brighton-based advertising agency Designate is behind the simple and clean design, which uses a blue and white colour palette for the main product and a water drop icon, aiming to make the packs 'instantly recognisable as a water product'.
"A simple, unfussy design emphasised the purity and cleanliness of the product and the freshness of the taste," explains Daniel Fagg, joint creative director at Designate. "The logo design was created in Swiss Black giving a confident bold look for this new upstart brand."
03. Helvetica Beer
Students are renowned for like a beer or two. So we weren't surprised to learn that this cool new packaging design was a school project, designed by Sasha Kischenko at the British Higher School of Art and Design.
Tasked with creating a package design using type only, Kischenko opted to develop a concept for beer from Switzerland's historical Helvetic republic - so the typeface was an obvious choice.
The sophisticated design centres around a large digit informing you of the alcohol percentage, with a small Swiss Cross logo in the top right. Can colours, silver and black, correspond to lager or stout respectively. A simple but beautiful concept, we could see this product in the hands of many a student if it were ever to become a reality!
04. Görtz shoes
This gorgeous packaging design comes courtesy of design firm Gürtlerbachmann GmbH. Created to promote the kid's shoe section of department store Görtz, the team developed five different paper bird sculptures, each with a shoelace through its beak representing a small, colourful worm.
Each design represents a German native type of bird, including the tit and blackbird, which children can play with and customers encouraged to collect. The aim of the eye-catching design was to increase customer frequency to the sales area for children's shoes, as well as promote the Görtz store card.
These shoelace birds are just brilliant - injecting colour, fun and creativitiy into a customer's shopping experience. We can easily see how adults and kids alike would immediately fall in love with the adorable designs.
05. Meat gift wrap
Food lovers and delicious design duo Gift Couture first brought us their brilliant burger wrapping paper and now they're back. This time, they've gone upmarket and are offering some supreme steak gift wrap.
Sarah Fay and Justin Colt started their gift wrapping business from their humble apartment in New York. The cheeseburger offering proved so popular - and has since sold out - that the pair have decided to further their foodie passion with a new Kickstarter project.
Working with D&K Printing, the steak set includes two 25x21in sheets of steak paper, one 25x21in sheet of cutting board paper, one sheet of white butcher paper, twine, one meat tray, and two gift labels.
06. Festina Watches
Many products make grand claims but few can demonstrate those abilities before you've even removed them from their packaging. Swimming against this current, if you'll pardon the pun, is Festina Watches, which has sanctioned the placement of its waterproof watches in a bag of water at point of sale.
The transparent packaging is filled with distilled water and the Festina Profundo watch is suspended inside. Dreamt up by Scholz & Friends, it's an ingenious solution that tells you everything you need to know about the watch without extraneous words.
The packaging design and art direction was handled by Ralf Schroder (amongst others) at Scholz & Friends.
After the huge success of its American Summer limited edition bottles, sparkling wine brand Chandon approached London-based agency Butterfly Canon to create a new series of limited edition branding. The sleek design retains the elegance and playfulness of the original concept whilst replacing the 'Americana' approach with a more globally recognised nautical theme. This way, European and other non-American customers will further relate to the brand.
"Last year's design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming," explains Chandon's brand director Morgan Robbat. "ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success." The bottles will be available in both 750ml and 187ml formats throughout summer.
Thelma's is a cookie delivery business run by mother and son, Lana and Dereck Lewis. Each day, they lovingly bake chocolate chip cookies and snickerdoodles, and deliver them by the dozen, warm in this brilliant oven-inspired packaging design.
"Great-Grandma Thelma grew up in Monroe, Iowa, and was famous for her snickerdoodle cookies," the agency explains. "In honor of her 108th birthday this year, our client launched Thelma's - delivering warm cookies to businesses and selling ice cream cookie sandwiches at events. Saturday Mfg helped create the branding from scratch.
09. Nike Air
Nike Air is arguably one of the most popular sneaker designs ever released. Not content with a regular old shoebox, Berlin based agency Scholz & Friends came up with a brand new, reimagined packaging design for their favourite trainers.
Very much taking the 'Air' aspect into account, the team placed the sneakers in an air-tight plastic bag to give the illusion of floating trainers. Highlighting the Air cushioning of the brand, this design also reduces the risk of damage when shipping.
10. Nail packaging
We love this project by art student Melissa Archer - anything that can make a boring set of nails look sexy gets the thumbs up from us. The simple but clever packaging hangs from the user's belt loop, providing easy access without reaching into a box, bag or pocket and being stabbed. The materials and typography used for the design adds a touch of sophistication and desirability to what would usually be thought of as a pretty mundane object.
11. McDonald's Fries
How about a side of art with your burger? McDonald's packaging is as recognisable as packaging comes but artist Ben Frost decided to mix things up by drawing some famous faces as well as some pop-culture icons onto the red and yellow box.
12. Phantom Cigar
Here, designer Alex Pabian uses old naval symbols and a minimal design to reinvent the packaging for an exclusive brand of cigars. Alex is a Polish/South African graphic designer and art director, currently based in Miami, Florida. Recently, she undertook a project that involved the redesign of the case, labels and tubes. We love the vintage look and feel of this packaging design!
13. Onuma Honey
This offering from Japanese studio Akaoni Design is a bee-utiful example of 'less is more' when it comes to packaging. Consisting of a small jar, simple stickers, classic brown paper and an array of sweet coloured stamps to finish it all off. Art direction and design was taken care of by Motoki Koitabashi and it's clear he knows what's he doing when it comes to making a striking impact in the aisle.
14. Half Acre beer
You won't be able to take your eyes off of these label designs created by artist Phineas Jones for speciality Chicago-based brewers Half Acre Beer. After each beer is lovingly crafted, the label is then designed to reflect the inspiration behind the brew. Ranging from cats and robots to donkeys and daisies, the labels are just as delicious as we expect the beer to be.
15. Kombucha Dog
We love it when a good cause and good design collide! The story behind Kombucha Dog is the archetypal shaggy dog story, involving yoga, pet portraiture and Lindsay Lohan's lawyers; you can read it in full here. If one of the handsome mutts on the front takes your fancy, you can head to the website for information on giving them a good home. Be warned - you might fall in love with all of them!
16. Cervecería Sagrada
While Corona may be the most recognizable beer exported from Mexico, Cervecería Sagrada is a Mexican craft beer that captures the country's colorful history and spirit in its label. Designer José Guízar was inspired by Lucha Libre wrestlers, who wear colorful masks and have equally colorful personalities.
During the 1950s Lucha Libre were considered folk heroes and starred not only in the wrestling ring, but also in comic books and movies in Mexico. Guízar’s labels recreate the masks of some of the most famous and recognisable of them.
Foodies will love this one, as Romanian cheese company Gruia have used the cheeses themselves as inspiration for the typography on their new batch of packaging.
Created by Romanian agency Gavrila&Asociatii for the leading Romanian frozen and chilled food distributor Macromex, the new dairy brand is set to be a hit with lovers of good branding and packaging. The client requested that the branding use wood textures as a way to inspire 'naturalness' and convey approachability.
18. Forbes & Lewis
Graphic designer Sam Lewis Windridge launched luxury small leather and canvas goods brand Forbes & Lewis with Katie Forbes, paying homage to world heritage and traditional fashion styles, mixing the founders' love of traditional leather craftsmanship and "all things old and worn" with contemporary ideas.
And from the products themselves through to the branding and identity of the label, all design is kept in-house, affording Windridge and Forbes complete creative control. As well as designing two logos, the website and point-of-sale collateral, the pair paid particular attention to the brand's packaging: as with the products themselves, Forbes & Lewis gift boxes have a classic, timeless feel and come complete with ribbon, swing ticket, and cotton dust bag.
How do you take an essentially low-priced product and transform it into a high-value item? By the power of good packaging design, that's how! And by putting the 'lover' firmly back into 'tea-lover', this inspired packaging design for UK supermarket chain Morrisons does just that.
Created by Leeds based agency Elmwood, the tea bags come with five different romantic messages on the tags, so you can send your loved one a lovely little message with every new brew. We adore the quirky, hand-drawn illustration and handwritten typography that sets this packaging above the rest.
20. Stranger & Stranger Spirit No. 13
Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.