10 witty ads that will make you smile

From billboard advertising to print ads, creating a marketing campaign that grabs people's attention is no easy feat, which is why a little ingenious thinking is required.

A Smile in the Mind is the definitive book on witty thinking – intelligent humour, ideas and playfulness – in design and branding. First published in 1996, the original edition by Beryl McAlhone and David Stuart became a seminal text for a generation of designers. Twenty plus years later, the book has been extensively revised and updated for the next generation by new co-authors Greg Quinton and Nick Asbury.

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Greg Quinton is executive creative director at design agency The Partners.