How to get to the top spot of a global creative agency

Caroline Pay is at the top of her game. Over the past 20 years she's worked for the biggest agencies in adland, including Mother, BBH and Wieden + Kennedy, and won major awards for her work with brands such as Levis, Coca-Cola, Honda and Dr. Pepper. 

Just over a year ago Pay landed the job of joint CCO at Grey, where, along with Vicki Maguire, she runs an agency of over 400 talented creatives. We caught up with her after a packed-out talk at D&AD Festival 2018 to find out how she got to the top spot – and what you should be doing if your work alone isn't earning you the promotions you deserve.  

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.