Are these Harry Potter style screens the future of advertising?

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This interactive advertisement reacts to exterior elements - is this the future of product promotion?

It seems interactive screens are on the up when it comes to advertising. Towards the end of last year, British Airways created a brilliantly inventive interactive billboard and now it seems that they've started something of a revolution.

To set the scene again, the model then manages to put her hair back into place - only for it all to start again! It's a brilliantly creative advertisement that we think, will definitely be inspiring a few other advertising agencies over the coming months.

What do you make of this new kind of advertising? Let us know in the comments box below!

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Sammy Maine
Sammy Maine
Freelance writer

Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.