The beginner's guide to advertising your services on Twitter and Facebook

Using social channels to promote your website and work is the perfect way to get yourself noticed by new prospects. But more and more, the big social networks are making it harder for you to promote yourself for free, particularly in the case of Facebook. Investing in social advertising can help put you in front of new audiences, better engage with your existing community, and grow your social accounts at a much faster rate.

To help you get started, here's a quick rundown of the two main social platforms – Facebook and Twitter – and the most popular advertising models they offer.

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