In an increasingly multimedia world, it's getting more and more tricky to catch the eye of the passer-by. To combat this, we've seen increasingly innovative examples of billboard advertising (opens in new tab) and street art (opens in new tab) recently. Here, the two collide in an inspiring example of identity design from Roma Lazarev (opens in new tab), Kir Khachaturov (opens in new tab) and Vladislav Poliakov (opens in new tab).
The designers were tasked by the British Council with create a bilingual identity for its 'Dressing the Screen' exhibition about the rise of the fashion film. The team reflected the high-fashion and moving image nature of the exhibition itself by using the age-old technique of the motograph (aka scanimation). By creating a special overlay using stripes, the image comes to life and 'moves' as you move.
The three designers say that they were inspired by the work of fashion photographer Erwin Blumenfield. "We created a special font and developed a system reflecting the pioneering role that Great Britain played in the development of fashion film."
What do you make of this identity? Let us know in the comments box below!
