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Exhibition branding brings back the motograph

The motograph was used to produce a striking visual identity throughout

The motograph was used to produce a striking visual identity throughout

In an increasingly multimedia world, it's getting more and more tricky to catch the eye of the passer-by. To combat this, we've seen increasingly innovative examples of billboard advertising (opens in new tab) and street art (opens in new tab) recently. Here, the two collide in an inspiring example of identity design from Roma Lazarev (opens in new tab), Kir Khachaturov (opens in new tab) and Vladislav Poliakov (opens in new tab).

The designers were tasked by the British Council with create a bilingual identity for its 'Dressing the Screen' exhibition about the rise of the fashion film. The team reflected the high-fashion and moving image nature of the exhibition itself by using the age-old technique of the motograph (aka scanimation). By creating a special overlay using stripes, the image comes to life and 'moves' as you move.

The three designers say that they were inspired by the work of fashion photographer Erwin Blumenfield. "We created a special font and developed a system reflecting the pioneering role that Great Britain played in the development of fashion film."

British Council exhibition identity

British Council exhibition identity

British Council exhibition identity

British Council exhibition identity

British Council exhibition identity

British Council exhibition identity

What do you make of this identity? Let us know in the comments box below!

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Sammy Maine
Sammy Maine

Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.