Eye-popping ident brings Pan-American Games logo to life

Sport logos can be notoriously hard to design. On the one hand they have to celebrate the dynamism and effort of athletes at the top of their game, while on the other they need to be inclusive and get non-sports fans excited.

On top of this, designers can't be too predictable or too wacky. The London 2012 Olympics logo was certainly memorable, though not necessarily for the right reasons. See Tokyo's 2020 Olympics logo for a more popular composition.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.