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WATCH THIS! Paralympics + Public Enemy = Awe

Touted as Channel 4's 'biggest ever marketing campaign', 4creative's (opens in new tab) work for the London 2012 Paralympic Games is already creating a huge amount of buzz online.

The campaign is quite brilliant, as footage of the athletes is interwoven with their unique stories. (Clicking the image above will take you to the video, but embedding is disabled due to music rights.)

The 'Meet the Superhumans' campaign will run across 78 British channels, and the promo is set to Harder Than You Think by Public Enemy.

What do you think of the video? Let us know in the comments.

Edit: The decision not to embed video was down to Public Enemy's rights agreement. Not the marketing team, as originally implied.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.