Ad agency launches world's biggest memory game

In these days of declining postal services, as more and more mail gets moved online, Swedish mail carrier Swedish Post service wanted to get people excited about delivering packages for Christmas.

Rather than the usual TV or poster camapign, advertising agency Åkestam Holst came up with an original and inventive approach. They decided to create the world's largest memory game - carried out live in a warehouse in Stockholm via the web.

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